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China Trademark Registration

Updated:2020-5-6 17:52:45    Source:www.tannet-group.comViews:2448

China trademark registration is one of Tannet's intellectual property services for global investors to protect their interests and add value to their businesses. Protecting your trademark in China requires first and foremost that you register your trademark in China. In China, you must register your trademark with the Chinese Trademark Office in order to protect your exclusive rights to that trademark in China. The Chinese trademark law system is different from the U.S. federal trademark law system.

I. Steps of China Trademark Registration
(1) Choose a proper mark;
(2) Conduct preliminary search;
(3) Filling the application;
(4) Acceptance of application;
(5) Review and examination;
(6) Publication/Advertisement;
(7) Grant for registration.

II. China Trademark Design
China Trademark Service from Tannet is equipped with a team of excellent designers from home and abroad, who are ready to provide you with professional services. Advantages of China Trademark design by Tannet are:
(1) Trademark naming avoids a straight relation with the functions of goods; the name of trademark should not be “merely descriptive”.
(2) Trademark design is theme-oriented and reasonably arranged.
(3) Novelty- novelty of trademark design satisfies the distinctive feature of a trademark and enhances its reputation and market.

III. China Trademark Search
Before filing the application, it is need to search for the trademark in order to avoid the conflict trademarks to be refused. Tannet can search the China Trademark with our own resources for you, which is for free; also, there is another way to search trademark with related authorities, which takes some time and costs some money. The search result will minimize the risk for the whole application and registration process. Therefore, the search service with authorities is strongly recommended.


IV. Submit Application of China Trademark
An application must include the documents as follows:
(1) Authorization letter of registration;
(2) Qualification certificate of applicant;
(3) A clear drawing of the trademark;
(4) A listing of the goods or services;
(5) The filing fee for at least one class of goods or services.

V. Notice of Acceptance
After the China Trademark Office receives your application data and examined, they will give you an application number and issue the Notice of Acceptance within 3 months.

VI. Review and Examination
After the China Trademark Office determines that you have met the minimum filing requirements, the application is forwarded to an examining attorney. This may take a number of months. The examining attorney reviews the application to determine whether it complies with all applicable rules and statutes and includes all required fees. The examination includes a search for conflicting marks, and an examination of the written application, the drawing, and any specimen.

VII. Publication/Advertisement
If the examining attorney raises no objections to registration, or if the applicant overcomes all objections, the examining attorney will approve the mark for publication in the Official Gazette within three months.

VIII. Time-frame
Time: The approximate time for obtaining the certificate is about 10-12 months for smooth application. The term of validity is 10 years from the date of filing the application, in which period no extra fee is imposed.

Tannet’s Service
Being equipped with professional staff specified in law, finance and accounting area, Tannet can provide all-round and high quality services of your intellectual property. And our services also cover a wide range of fields, including investment guidance, tax advisory, business consulting, etc. With dozens of branch offices in HK, Beijing, Guangzhou, Shenzhen, Shanghai, etc, our high qualify services are available for you anywhere and anytime.

Contact us
If you have further queries, don’t hesitate to contact Tannet anytime, anywhere by simply visiting Tannet’s website, or calling Hong Kong hotline at 852-27826888 or China hotline at 86-755-82143422, or emailing to You are also welcome to visit our office situated in 16/F, Taiyangdao Bldg 2020, Dongmen Rd South, Luohu, Shenzhen, China. 

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