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EU Trademark Registration Overview

Updated:2018-4-11 16:44:19    Source:www.tannet-group.comViews:857

EU trademark registration benefits all the European Union countries. A EU trademark gives its owner an exclusive right in all current and future EU Member States at a reasonable cost. Benefits of registering a trade mark is as follows:
Protects your brand value;
Builds an asset;
Defends against rival marks;
Defines your rights;
Prevents counterfeiting and fraud.

I. Steps of Trademark Registration
(1) Identify the mark format;
(2) Identification of Goods and/or Services;
(3) Trademark Searching;
(4) Trademark Application;
(5) Trademark Examination;
(6) Trademark Publication;
(7) Trademark Registration.

II. Trademark Design
Advantages of Trademark design by Tannet:
(1) Novelty- novelty of trademark design satisfies the distinctive feature of a trademark and enhances its reputation and market.
(2) Trademark naming avoids a straight relation with the functions of goods and avoids the conflicte with other marks; the name of trademark should not be “merely descriptive”.
(3) Trademark design is theme-oriented and reasonably arranged.
European Trademark Service from Tannet is equipped with a team of excellent designers from home and abroad, who are ready to provide you with professional services.

III. Trademark Search
Before filing your application, please find out whether or not that name is already being used for the type of product or service that you wish to use it for.

We can search the Trademark with our own resources for you, which is for free; also, there is another way to search trademark with related authorities, which takes some time and costs some money. The search result will minimize the risk for the whole application and registration process. Therefore, the search service with authorities is strongly recommended.

Due to the EU adopts the principle of non active rejection, you can apply for the same trademark in the same class, if there is no objections, the trademark will be registered.

IV. Submit Application of EU Trademark
(1) Trademark Application;
(2) Applicant Address.

V. Notice of Acceptance
After the EU determines that you have met the minimum filing requirements, an application serial number is assigned and the application is forwarded to an examining attorney. Issue the Notice of Acceptance within 1 months.

VI. Trademark Examination
The following workflow will give you an overview of the actions taken by EUIPO during the examination period. They occur almost simultaneously.

VII. Trademark Publication
From the date of publication onwards, third parties who believe your trade mark should not be registered have three months to object.
There are usually two motives for objecting:


The third party has an earlier right (or more than one) and believes that yours will, if registered, conflict with it.

VIII. Trademark Registration
If nobody files an opposition or third party observations, your trade mark is registered and the registration is published. This is done so that other trade mark owners and the public in general are aware that this particular trade mark is yours. The publication of the registration is free of charge and a certificate of registration is issued.

IX. Time and Fees
Time: The approximate time for obtaining the certificate is about 6-18 months for smooth application. The term of validity is 10 years from the date of filing the application, in which period no extra fee is imposed.

X. Tannet’s Service
Tannet is an experienced trademark registration company. Being equipped with professional staff specified in law,financing and accounting area. We can provide all-round and high quality services of trademark registration. And our services also cover a wide range of fields, including investment guidance, tax advisory, business consulting, etc. With dozens of branch offices from HK, Beijing, Shenzhen, Shanghai, etc, our high qualify services are available for you anywhere and anytime.

Contact us
If you have further queries, don’t hesitate to contact Tannet anytime, anywhere by simply visiting Tannet’s website, or calling Hong Kong hotline at 852-27826888 or China hotline at 86-755-82143422, or emailing to

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