Market refers to an actual or nominal place where forces of demand and supply operate, and where buyers and sellers interact (directly or through intermediaries) to trade goods, services, or contracts or instruments, for money or barter. Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being Innovation. To seize the market, one must do well in marketing.
At present, the most convenient and cost-saving way to do marketing is internet marketing. The centerpiece of your Internet Marketing efforts is your company’s website. A decade ago, discussions of whether an organization needed a website or whether it should be viewed as a marketing tool were common. An Internet use increased among targets at the turn of the century, discussion changed to how prospective customers were using the Internet. To do Internet marketing, one of the most economical way is develop a company website.
Adopting the Market-led Approach
When developing your company’s website, it may be wise to step back and take a “macro” view of your customers and the Internet experience. A market-led approach to Internet marketing provides customers with a personal brand experience by combing the benefits of mass marketing with those of customer relationship marketing.
Successfully websites typically include the ability for customers to act online—to call, purchase a product, find a local distributor or retail location, or request a proposal. All websites should include the ability to followup offline, by telephone, since some customers prefer speaking with someone to submitting an order or other information online. Be sure to include these elements when planning a company website. Tannet’s Information Technology Service Center is ready to help to design and optimize your website, and assist you in developing more promotion channels.
Contact Us
If you have further inquires, please do not hesitate to contact Tannet at anytime, anywhere by simply visiting Tannet’s website www.tannet-group.net, or calling HK hotline at 852-27826888, China hotline at 86-755-82143181, Malaysia hotline at 603-21100289, or emailing to tannet-solution@hotmail.com. You are also welcome to visit our office situated in 16/F, Taiyangdao Bldg 2020, Dongmen Rd South, Luohu, Shenzhen, China.
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