Market research provides relevant data to help solve marketing challenges that a business will most likely face--an integral part of the business planning process. In fact, strategies such as market segmentation (identifying specific groups within a market) and product differentiation (creating an identity for a product or service that separates it from those of the competitors) are impossible to develop without market research.
Primary Market Research
Primary market research is research that you conduct yourself, rather than information that you find already published. Primary market research may result from you having direct contact with your customers or the public.
You can gather this information in the following ways:
Holding focus groups—gather a small group of people together for a discussion with an assigned leader.
Sending out customer surveys—both of existing customers and potential customers.
Assessing your competition—look at their solutions, technologies, and what niche they occupy.
Secondary Market Research
Market research may also come from secondary sources. This is information others have acquired and already published which you may find relevant.
Access to this secondary market research data may be yours for the asking and cost you only an email, letter, phone call, or perhaps a nominal fee for copying and postage. Much of it is entirely free, and available to search on the Internet.
If you have further inquires, please do not hesitate to contact Tannet at anytime, anywhere by simply visiting Tannet’s website www.tannet-group.net, or calling Hong Kong hotline at 852-27826888 or China hotline at 86-755-82143422, or emailing to firstname.lastname@example.org.
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