Public relations (PR) is the practice of managing the spread of information between an individual or an organization (such as a business, government agency, or a nonprofit organization) and the public. Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment.
Public relation management (PRM) is the practice of establishing, maintaining and managing relationships with an organization's target audience, the media, and other opinion leaders, through which, enterprises establish a harmonious social relationship with the specific public objects (including the relationship with supplies, relationship with customers or clients, relationship with local authorities, and other related parties) via a series of purposeful, designed and ongoing communication in order to create a favorable survival environment and development environment.
To better manage the public relations, business individuals and enterprises must have a good knowledge of communication skills, which include oral communication skills and written communication skills. Enterprises are totally reliant on communication, which is defined as the exchange of ideas, messages, or information by speech, signals, or writing. Without communication, enterprises would not function. Effective Communication is significant for managers in the organizations so as to perform the basic functions of management, i.e., Planning, Organizing, Leading and Controlling.
Common responsibilities include designing communications campaigns, writing news releases and other content for news, working with the press, arranging interviews for company spokespeople, writing speeches for company leaders, acting as an organization's spokesperson, preparing clients for press conferences, media interviews and speeches, writing website and social media content, managing company reputation (crisis management), managing internal communications, and marketing activities like brand awareness and event management.
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